App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Airship has acquired app store optimization specialist Gummicube for an undisclosed sum. Combining Airship and Gummicube makes sense, says Airship CEO and President Brett Caine, because marketers want ...

A couple of years ago, I wanted to turn my theoretical app store optimization (ASO) knowledge into a working skill. So I decided to develop a mobile game. My goal was to validate the hypothesis that ...

App store monitoring helps developers, marketers, and product teams monitor keyword positioning, evaluate the performance of a mobile app, and improve the ASO strategies with real-time data insights.