In a new study, groups of researchers teamed up to conduct a “megastudy” testing different approaches to encourage people to go to the gym more regularly (Milkman et al., 2021). As part of the study, ...

The advent of web-based platforms for behavioural experimentation has revolutionised the way researchers approach data collection, enabling large-scale, cost-effective studies with diverse populations ...

Reproducibility, or the ability to obtain the same results regardless of who conducts the experiment or when, is crucial for scientific knowledge and ensures objectivity. However, since the early ...