URLをコピーしました！ マーケティング、デジマ、クリエイティブにかかわる素朴な疑問・お悩みを解決します！「AdverTimes.の基本用語解説」、今回は「GA4（Google Analytics 4）」篇です。 「GA4資格を取得してキャリアアップしたいけど、どのように勉強すれば ...

セキュリティ企業のカスペルスキーが、Googleアナリティクスを介したハッキングにより、多数のeコマースサイトからクレジットカード情報などの個人情報が盗み出された可能性があると発表しました。 Crooks abuse Google Analytics to conceal theft of payment card data | Ars ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...