In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Every person has their own unique personality. It’s what makes us who we are.

Most people think of personality traits as set in stone. We consider them to be as fixed as our eye color. For example, you might tell yourself, “I’m just a perfectionist,” or “I’m the type of person ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...