In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Exuding her famous friendly Flo-ness, she greets you with a wink in her words and a plan for your auto coverage. “Welcome friend! You’re looking positively radiant today,” she says, before sharing a ...

Add Yahoo as a preferred source to see more of our stories on Google. What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about ...

Flo has been a memorable character since Progressive began featuring her (played by the actress Stephanie Courtney) in its advertising in 2008. Since then, Flo's appeared in more than 100 commercials ...

Stephanie Courtney—a.k.a., The Progressive Insurance Lady—would like to set the record straight: She is not pregnant. “They put me in a very starched apron, and I’m a curvy lady, and, so, when the ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

PROGRESSIVE offers home and auto insurance for Americans, and its affordability and commercials make it a popular company. One of the stars of the commercials is a woman who only goes by the name of ...

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing “Motaur,” who ...

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee! Flo the Progressive Girl. What comes to mind when I mention this media phenomenon? You ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...