SAP’s strategy to prioritise its RISE cloud customers for the latest innovations, was met with widespread confusion and frustration. It represented a departure from the expectations of a loyal user ...

SAP SE have renamed its SAP Emarsys solution to SAP Engagement Cloud. The company says this reflects SAP's strategy to make ...

SAP announced that the SAP Emarsys solution is being renamed to SAP Engagement Cloud-reflecting SAP's strategy to make engagement a core enterprise capability across the SAP portfolio. SAP Engagement ...

At the UK and Ireland SAP User Group’s (UKISUG) annual Connect conference in Birmingham last month, SAP tried to rebuild trust after the furore over its Rise strategy. SAP recently changed its plans ...

In the conclusion of my discussion with Dr. Philipp Herzig, SAP's Chief AI Officer, we get into SAP's foundation model plans, and why SAP is building a Knowledge Graph. A companion podcast with Geoff ...

“This approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying ...

SAP SE reported fourth-quarter cloud sales that slightly beat analysts’ expectations, as Europe’s biggest technology company won customers with new artificial intelligence capabilities. The company ...

SAP's (NYSE:SAP) fourth quarter revenue beat estimates and the European tech giant expects accelerating cloud revenue growth in 2025. Non-IFRS EPS (basic) grew 24% year-over-year to €1.40 but missed ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

It's only been a few months since I updated on SAP's AI strategy. But things are changing fast, inside and outside of SAP - including a major, AI-driven SAP reorg that evidently delighted Wall Street.

Once again, SAP customers must grapple with a new SAP strategy. Their demands for ‘Business Unleashed’ are familiar: more clarity and consistency, better integration, accessibility for all. SAP in ...