Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube, according to VAB's study.— This story first appears at TheDesk.net, a ...
NEW YORK, March 18, 2025 /PRNewswire/ -- The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to ...
PurpleLab enables activation with leading identity and audience providers, including LiveRamp, OpenAP, and Experian, supporting campaigns across screens and platforms, where audiences are most engaged ...
French company Arquus has ramped up production of its latest VAB Mk III 6x6 wheeled armoured vehicle for the export market. Some 5,000 units of the earlier VAB were built. Most of these were in the ...
Renault Truck Defense (RTD) is showing the Vehicule de l’Avant Blinde (VAB) Mk III at Eurosatory as it eyes new export opportunities. A spokesperson from RTD told Shephard: ‘VAB meets a gap in the ...
‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s understandable. Most companies weren’t ready for COVID-19. The problem was how ...
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