When she was in college, Aliyah Marandiz began making sugaring paste—a traditional Middle Eastern hair removal product—in her dorm room. Then her ASMR videos ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Gone are the days when the word ‘viral’ was limited to the common cold. Today viral has a whole other meaning like ‘Gangnam Style’ or ‘The Harlem Shake;’ two great viral marketing examples. In today’s ...