Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...

YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing. Aside from the public view count, data from a video’s first 24 ...

The BBC has confirmed plans to produce original YouTube shows for the first time under a watershed agreement with the Google-owned platform. First reported last week, the BBC has earmarked pots of ...