Dive into AdExchanger's Ómar Thor Ómarsson coverage for the latest updates, expert opinions, and analysis shaping the future ...

LLMs now rely on YouTube as a top source for citations – and that includes sponson. Plus: How AI helps MFA publishers expand their playbooks.

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth. Paramount Skydance reported 10% year-over-year ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

Dive into AdExchanger's The Futures Group coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Dive into AdExchanger's Dennis Cinelli coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

Dive into AdExchanger's OpenTable Media coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Robin Chiang coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The future of publishing won’t be defined by where content lives, but by how it's created, licensed, distributed and valued.