The availability of big data has provided many benefits to advertising, including the ability to optimize campaigns in real time to improve performance. The granular measurement of both audiences ...

For programme and format sales and productions for third parties, see section 6. The guidelines in this section are based on the following principles. Where referral is necessary, these principles ...

The guidelines in this section are based on the following principles. Where referral is necessary, these principles should be considered. 2.1 All advertising on BBC commercial services must be legal.