The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a ...

As a New York financier, it was only inevitable that Jeffrey Epstein would intersect with Ad Land at some point.

Dive into AdExchanger's Richard Kahn coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Dive into AdExchanger's Ghislaine Maxwell coverage for the latest updates, expert opinions, and analysis shaping the future ...

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...