With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses ...

What should have been a simple task for AI Geoff revealed more about the fallibility of most leaders - the inability to admit ...

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.

With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains ...

From wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.

Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

The World Cup is just a few months away - but for brands looking to target the lucrative football audience there are many considerations in play.

In the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.

Asda has appointed former B&Q marketing director Tom Hampson as vice-president of marketing. Set to join the business in June ...

The time for ‘lazy marketing’ - where a couple of ads a year would suffice - is over, to be replaced by an “army” of ...