Sniffed and selected by a fragrance-obsessed beauty editor.

Our favorite perfume launches of the year, from Gucci's The Alchemist to a limited-edition monogrammed Louis Vuitton eLVes ...

The article highlights top-performing perfumes and offers genius hacks, such as prepping skin with lotion and avoiding wrist ...

A retro scent celebrating its 21st birthday was one of the best-selling scents of the last 12 months and outperformed Prada Paradoxe and Herrera's Good Girl. Everyone knows it, and it's often ...

Our continued obsession with all things Y2K is bringing some of the era’s most popular fragrances back into the spotlight.

For millions of us, applying a spritz of perfume is something we do without a second thought - but experts are warning that ...

If you purchase something from our posts, we may earn a small commission. Take one lap around a Sephora, a mall, or a ...

“We want Europe to be strong. We believe that Europe must survive,” Rubio said. “Because the two great wars of the last century serve for us as history’s constant reminder that ultimately our destiny ...

Cosmetify released its 2025 Beauty Index with a spotlight on top fragrances. Fragrance emerged as one of beauty’s fastest-moving categories in 2025. Demand surged for bold Arabian scents, with brands ...

Shop small and local at Vjosa Market – a free one-day pop-up event where you will find art, flowers, perfume, handmade goods, ...